The comic book market in Italy
One book in ten sold in 2021 in physical and online bookshops and in large-scale retail (10% of the total) is a comic book. As for the value of sales, comic books account for 5.9% of the total trade market (novels, non-fiction, manuals and children’s books). The figures for the first four months indicate that comic book sales continue to grow: in the period from January to April up to 12.3% in terms of number of copies and 7% in terms of value. For the first time, the Italian Publishers Association (AIE), in collaboration with the Eudicom programme funded by the European Commission through Creative Europe, presents at Salone Internazionale del Libro di Torino the figures defining the weight of comic books - comic strips, graphic novels, manga, comic books for children and young adults – in Italian publishing